Digital Marketing Assistant | Remote | Part-time | Pacific time

Remote

Part Time

Experienced

About the Role

We’re seeking a Digital Marketing Assistant who combines strategic marketing skills with strong technical know-how. This role supports a U.S.-based financial education business that helps women—particularly educators—get financially organized and confident through accessible programs and practical financial guidance.

The ideal candidate is creative yet data-driven, with experience in content strategy, automation, and performance analytics. You’ll play a key role in shaping and executing marketing initiatives that empower clients to take control of their finances while ensuring a consistent, trustworthy brand presence across platforms.

Key Responsibilities

Administrative Support

Manage and organize the inbox, prioritizing key messages and filtering out unnecessary communications.
Oversee calendar scheduling and maintain meeting organization.
Develop and refine SOPs and workflows for smoother daily operations.

Marketing & Content Execution

Write and publish blog posts ensuring professional formatting in the webpage
Draft and send follow-up emails to leads and clients post-discovery calls.
Conduct networking follow-ups — connect with new contacts via LinkedIn and email after professional events.
Manage social media content creation, posting, and engagement to maintain consistent visibility and connection with the audience.
Plan and execute email campaigns — including design, delivery, and analytics tracking.
Set up and monitor Google Analytics for website, newsletter, YouTube, and social media performance.
Prepare monthly analytic reports summarizing engagement metrics, email list growth, and ROI (including CTOR).
Building and setting up automations via tools such as Zapier and MailerLite.
Schedule YouTube and LinkedIn posts in advance for regular updates and educational content delivery.
Support website rebranding to better engage the target audience of California women educators under 40.
Create video production schedules and coordinate timelines for filming.
Edit videos for YouTube and social media (reels, short-form clips, and educational snippets).

Client Relationship Management

Maintain and update client contact lists.
Send occasional check-in and value-driven emails to past clients.
Reach out to collect client testimonials and reviews to support ongoing brand credibility.

Non-Negotiables & Preferences

Must have a background or familiarity with finance or education, ideally with experience communicating with teachers or professional women.
Strong technical knowledge in automation tools, analytics, and campaign performance tracking.
Excellent writing and communication skills with a warm, empathetic tone suited for educational and financial topics.
Organized, proactive, and detail-oriented, capable of balancing creative and analytical work.

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