Logistics Summary

• Rate: $7.00 - $9.00 USD per hour.

• Hours: Part-time (Starting 10–20 hours/week) with high growth potential.

• Shift: US Central Timezone.

• Mission: To lead the rebranding of ABIDE (formerly NABIE) and drive the marketing, sponsorship recruitment, and high-level strategy for our landmark 2027 Conference.

About the Role

We are looking for a Strategic Marketing & Fundraising Assistant who can bridge the gap between technical engineering concepts and high-impact marketing. This is not just a social media role; it is a "Growth and Partnerships" role.

You will be responsible for studying industry giants like IIBEC and ICRI to benchmark our success, while simultaneously hunting for corporate sponsors and exhibitors. Your goal is to generate excitement within the engineering community and turn potential leads into long-term partners.

The Ideal Candidate

You are a "Technical Growth Hacker." You enjoy the challenge of figuring out exactly where engineers hang out online and how to speak their language. You are organized, relentless in your follow-up with sponsors, and take pride in seeing a strategy turn into a sold-out conference hall.

Key Responsibilities

1. Rebranding & Conference Strategy (ABIDE 2027)

• Strategic Positioning: Develop a holistic marketing strategy for the rebranding of NABIE to ABIDE. You will identify where engineers gather (digital and physical spaces) to ensure our message hits the right audience.

• Conference Hype: Create a multi-channel promotional strategy for the 2027 Conference to attract guest participants, high-level speakers, and exhibitors.

• Benchmarking: Study IIBEC and ICRI conventions to identify best practices in scheduling, pricing, and exhibitor engagement.
  
  IBEC and Conference
  - https://iibec.org/
  - https://2026.iibecconvention.org/
  
  ICRI
  - https://www.icri.org/

2. Sponsorship & Fundraising Lead Gen

• Lead Acquisition: Research and identify potential corporate sponsors and exhibitors.

• Outreach Execution: Draft and implement a "High-Touch" outreach strategy (7–10 touchpoints) to convert leads into confirmed sponsors.

• Marketing Collateral: Design professional sponsorship/exhibitor flyers, posters, and infographics that communicate the value of our conference.

3. Multi-Channel Marketing & Content

• Social Media Management: Own the strategy and calendar for TikTok, Instagram, LinkedIn, and Facebook.

• Email Campaigns: Manage the end-to-end newsletter process—from aggregating technical articles and repurposing content to monitoring data analytics.

• Member Highlights: Manage and upload "Member Spotlights" across social platforms and the website to build community authority.

4. Technical Communications

• Industry Outreach: Draft professional invitations to exhibitors and sponsors from established organizations like IBEC.

• Repurposing: Aggregate industry-specific data/articles and turn them into digestible, engaging content for our audience.

Non-Negotiables & Preferences

• Engineering Background (Highly Preferred): Ideally, you have a background in engineering or building sciences.

• Technical Fast Learner: If you don't have an engineering degree, you must have an insatiable curiosity and the ability to master complex terminologies quickly.

• Strategic Thinker: You don't just "post to post"—you understand how to move a lead through a 10-step nurture sequence.

• Design Skills: Proficiency in Canva or similar tools to create professional infographics and posters.